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14K and 18K Solid Gold
Earth-Mined Diamonds and Gemstones

Siren Song: Subverting Myths through Jewelry

The Jewelz tempting new collection, Siren Song, celebrates self-desire and stirs women to channel the Siren within them. Each piece in the collection demands to be seen just like its wearer and is distinguished by its unique savoir-faire and craftsmanship.

The word "range" comes to mind when one browses through this elemental collection as the designs see-saws between bold and statement-making to uber chic and soft romantic components. Siren Song is adorned with dynamic shapes and cuts of Colombian Emeralds floating in the shimmery sea of Diamonds and is a perfect ally to smash codes with style.

Halcyon Siren Necklace

A head-turner necklace, adorned with round-shaped diamonds, set in a halo around the cabochon Emeralds for a touch of fiery glamour.

Imbued with different facets of feminity, the collection embodies individuality, and this spirit is aptly symbolized by Emeralds; they don't mix but stand out. The Jewelz designer stated, "I want women to be idealized through the female gaze and break away from the long-held archetypes."

The designer revealed why the collection is dubbed 'Siren Song' despite its rather bleak myth - "Like many ancient myths and stories, we have seen a gross demonization of beings who were hard to violate, be it Caliban from Shakespeare's Tempest or Sirens from Homer's Odyssey. I believe Siren Song was just another myth to repress female voice."

She added, "Strong and assertive woman has long been projected as evil or Siren who leads man to their downfall. Siren Song is created with the intention to subvert that very image and add spark and allure to the fierceness that lies within every woman."

Incorporated with rings, earrings and necklaces, the collection toys with two opposing aesthetics – gentle and edgy. This interplay furthers the designer's intention and asserts that woman is at once bold and feminine, strong and seductive.

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